Iberchem’s Next-Gen Solution for Smarter, Sustainable Malodor Control

Iberchem unveiled Vernova®Pure Pro, a significant advancement in its biodegradable malodor-neutralizing technology, Vernova®Pure.

The upgraded fragrance technology delivers advanced odour control, enhanced fragrance integration, and greater creative flexibility, positioning itself as a key innovation in the new era of Iberchem’s malodor control fragrance creation.

This milestone reinforces Iberchem’s status as a leader in sustainable fragrance technologies. With this enhanced version, the company seeks to build on that success by addressing some of the original technology’s limitations. The new technology will allow products to deliver superior odour-neutralising performance and allow perfumers to explore a more diverse array of scents.

“This innovation will enable us to provide a more precise and integrated approach to malodour control, offering our clients premium and customised olfactory profiles and enhanced fragrance neutralisation performance, all in one solution,” says Manuel Serna, Team Research Leader in Iberchem’s Technologies Department.

O-DOOR: A new digital creation platform dedicated to Vernova®Pure Pro

Alongside the launch of Vernova®Pure Pro, Iberchem introduces O-DOOR®, a digitally integrated platform engineered to deliver a flexible and high-performance solution for malodor management and fragrance creation. This system merges advanced malodor detection and neutralisation technologies with data-driven tools to support precise formulation and expanded olfactive design.

At the core of the O-DOOR® platform is Venova®Pure Pro, the key molecule embedded within the fragrance structure. The platform operates on a multi-layered technology framework comprising:

• Venova®Pure Pro as the functional fragrance base;
• Targeted neutralising agents for effective malodor elimination.
• Blocking agents that inhibit odour receptor activation.

This integrated approach provides perfumers with a robust database and technical framework, enabling the development of more effective, targeted, and sophisticated fragrance solutions.